Danielle Shoots

Founder and CEO

Danielle Shoots is the Managing Partner and Managing Director of the New Community Transformation Fund – Denver, an equity venture capital fund for BIPOC founders and the President and CEO of Wealth Equity Enterprises, a holdings company that owns several businesses that support the mission of building BIPOC wealth and leadership. Born and raised in Colorado, Danielle is a graduate of the University of Colorado at Denver, where she earned a degree in Business Administration.

At the age of 26, Danielle embarked on her executive leadership path ascending to the position of Chief Financial Officer (CFO) for the Colorado Department of Public Health and Environment. After the state, Danielle served as the Vice President of Finance and Business Operations for the West Division of Comcast, managing a billion-dollar capital portfolio, strategic FP&A, Mergers and Acquisitions and a team of sixty employees located in seven states. Most recently Danielle, was the Chief Financial Officer for the Colorado Trust where she grew the foundation’s endowment from $430 million to nearly $600 million, reduced cash on hand to a recurring 1% while still operating the foundation. She also launched a direct investment portfolio across the State making investments in local media companies, real estate and housing and small businesses and leveraging the endowments’ balance sheet for creative bridge financing across multiple sectors and industries.

Danielle’s passion for people and leadership, distinguished business acumen and tenacious work ethic have garnered her numerous accolades, including inclusion on the prestigious 2019 list of the Top 25 Most Powerful Women in Business from the Colorado Women’s Chamber of Commerce, The 2020 Emerging Leader in Philanthropy from ABFE, The 2018 Woman of the Year Award for her work with youth in the community, and a recipient of the 2017 Denver Business Journal’s 40 Under 40 award.

Danielle is a passionate community member and serves as a trustee for the Women’s Foundation, a mayoral appointed board member for the Prosper Denver Fund and the chief economic equity advisor to State Senator, James Coleman and State Representative, Leslie Harod.

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Leadership Coaching
Business Coaching
Financial Planning



“Danielle brings a unique approach to strategic planning that benefits both public and private sector organizations. She knows process, she knows skill-building, and most importantly, she knows people. We recently partnered with Danielle to lead a small business client through a brand and business development strategy session. Danielle was a great asset to the project as she worked with the client to identify realistic goals and outcomes, and develop execution plans. Her partnership was of great value and we can’t recommend her services enough!”

San Diego, CA

"Danielle’s approach and eloquence in speaking on all things leadership is a powerful lens to shed light on a voice that isn’t always heard without creating divide. If you are searching for a speaker to help a group or audience embark and lean in toward pivotal and meaningful shifts in positive cultural change, accountability, diversity with an authentic, clear and relevant message , Danielle serves as a wonderful resource. Danielle is one of the most energizing, engaging, and versatile keynote speakers I have had the pleasure of knowing and learning from. She not only gives meaningful best practices on overall strategic leadership, leading as a millennial but speaks to themes that resonate with multi-generational audiences. She is one soul that leaves a room better than where she finds it!"

Colorado Springs, CO

"What an amazing delivery that left many young professionals in the room inspired and motivated to work for such great company. Our company is truly blessed to have a leader like yourself leading the business. Your vulnerability to the different opportunities that you have overcome over the course of your career and the genuineness that came from the conversation had everyone talking during lunch. Thank you for taking time out of your busy day to be able to invest in the young professionals in the California region. We owe you!"